Typography

Typography allows us to design with text.

In Illustrator we can convert text to paths. This allows us to play with the text and make something new and interesting.

In the example above, I used color as well as paths to make something new. Choose fonts which make your message stand out. A sans serif font above would not have been as good as one with a serif.

Try not to distort text by resizing it out proportion. The font designer did not intend the font to be squished or stretched.

In Illustrator, you can give text a fill as well as a stroke. These can be different colors. Most of the time, use a fill and no stroke. Strokes that are too thick will distort the font.

The text above is following a gentle curved path. It has a black stroke and yellow fill. It doesn't look very battle-like, does it?

Vocabulary to know:

font
sans serif
serif
kerning
leading